The 2023 live-motion Barbie Film spurred a cultural fad, driven by Mattel's advertising and marketing partnerships and organic articles. What need to Mattel's executives do future with their most precious franchise? And will they extend their manufacturer approach for Barbie to other toy brand names?

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A single cause of the 1996 tragedy may possibly never be identified, suggests HBS professor . But perhaps the occasions that day hold classes, some of them for enterprise administrators.

Qualifications Context: Offers key facts from the case, environment the phase for being familiar with its relevance.

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Can a big spouse and children-owned real-estate business situated in Bengaluru, India double its professional real estate portfolio to $40 billion and expand its new infrastructure small business into world wide markets?

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Easy recognition of your sunk Expense entice will not likely avoid flawed decisions. Alternatively, leaders has to be vigilant about asking challenging queries including: What would One more executive do if he assumed my place today with no prior heritage Within this organization? seventy four Leaders also must issue by themselves and Other people repeatedly about why they need to produce further investments in a specific initiative. Administrators ought to be very cautious should they hear responses for example: "Perfectly, We now have place a lot income into this currently. We don't need to waste all those sources." Eventually, leaders can Review the advantages and fees of additional investments with several different employs of People means. By encouraging the thought of many options, leaders may help themselves and others recognize how about-dedication to an existing job can other be protecting against the organization from pursuing other promising possibilities.